- Our Story
Women With A Mission
Long time friends since they were together at boarding school in India, Gayatri and Rati knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life. For Rati and Gayatri it was never a question of “IF” they would follow their passion but “WHEN” and the “WHEN” is now.
To offer handcrafted designs and promote artisans and trade from India. We design and work with skilled artisans to put together a collection a few times each year. Yatra is proud to support and work with a diverse group of women and men artisans in India who in turn support their extended families and local communities.
Owners and long-time friends, Rati and Gayatri, travel to India and immerse themselves in the the vivid abundance and exquisite craftsmanship of artisans. It is in India that their designs come to life.